SMS compliance in Russia

Advertising SMS should not be sent at night (operators restrict 21:00-09:00 local).

Source: Operator practice

Advertising SMS only with prior consent of the subscriber (Advertising Law art.18); burden of proof on advertiser.

Source: Federal Law 152-FZ on Personal Data; Advertising Law 38-FZ art.18

Advertiser must stop sending immediately on subscriber request.

Source: Federal Law 152-FZ on Personal Data; Advertising Law 38-FZ art.18 / regulator rules

Blocked: phishing/fraud, illegal or unlicensed gambling, adult content, hate/political content (most operators), counterfeit/illegal goods, unlicensed financial offers; URL shorteners often blocked.

Source: Operator content policies / national advertising law

Federal Law 152-FZ on Personal Data; Advertising Law 38-FZ art.18. Supervisory authority: Roskomnadzor / FAS.

Source: Federal Law 152-FZ on Personal Data; Advertising Law 38-FZ art.18

Alphanumeric SID (max 11 chars) supported; pre-registration required on some or all networks; generic SIDs (INFO, SMS, ALERT) blocked. See SenderID sheet.

Source: Operator rules (see SenderID sheet)

SID registration paused by many international providers since 2022; traffic via Russian aggregator contract.

Source: Regulator/operator rules