Individual Consumer Code of Practice
Last updated: August 11, 2026
Published on the Company website and available free of charge on request.
1. Introduction
1.1 About This Code
This Individual Consumer Code of Practice (“the Code”) sets out the standards of conduct, service quality, consumer protection, complaint handling, and compensation that consumers can expect from Ruach Networks Infrastructure Limited (“Ruach Networks”, “the Company”, “we”, “us”) across all telecommunications services provided by the Company under licenses issued by the Nigerian Communications Commission (“the Commission” or “NCC”).
The Code has been prepared in accordance with the Consumer Code of Practice Regulations, 2007, the NCC General Consumer Code of Practice, the Nigerian Communications Act, 2003, the Quality of Service Regulations, and other applicable regulatory instruments issued by the Commission. It is a single, company-wide code: the same standards apply regardless of which licensed service a consumer uses.
1.2 Licensed Services Covered by This Code
This Code applies to the Company’s full portfolio of licensed telecommunications services, including without limitation:
| Service Category | Description |
|---|---|
| Enterprise & A2P SMS Messaging | Bulk, transactional and application-to-person SMS delivery for corporate clients, including OTP and notification messaging |
| USSD Services | Interactive USSD short-code sessions for menu-driven, real-time services accessible on all mobile networks |
| Voice Services — SIP Trunking & Termination | Carrier-grade voice call origination and termination, and SIP trunk services for enterprise clients |
| Special Numbering Services | Toll-free (0800), shared-cost/vanity (0700) number services |
| Interactive Voice Response (IVR) | Multi-level automated voice menus, call queuing, routing and self-service telephony |
| Voice OTP | One-time password delivery via outbound voice calls for authentication |
| Other Value-Added Services | Any other service provided under a license held by the Company from the Commission |
Where a provision of this Code is specific to a particular service category (for example, premium-rate tariff announcements or SMS opt-out rules), this is stated expressly; all other provisions apply to every service.
1.3 Who This Code Protects
The Company’s services involve two distinct categories of consumer, and this Code protects both:
| Consumer Category | Description | Relationship with Ruach Networks |
|---|---|---|
| Corporate Subscribers (“Clients”) | Banks, government agencies, corporates, SMEs, media houses and other organisations that procure messaging, USSD, voice, numbering or IVR services from the Company | Direct contractual relationship under a Service Agreement |
| End-Users (“Callers” / “Recipients”) | Members of the public who call a Company-provisioned number, interact with a USSD session, or receive SMS messages delivered over the Company’s platform | No direct contract, but protected by this Code in respect of charges, tariff transparency, message integrity, service quality and complaint rights |
2. Provision of Services
2.1 Service Information and Transparency
Ruach Networks shall, in respect of every service offered:
- Provide complete, accurate and up-to-date information on service descriptions, tariffs, terms and conditions, in plain language, before any contract is concluded;
- Publish current tariff information for all chargeable services on the Company website and make it available free of charge at its offices;
- Notify Corporate Subscribers in writing at least thirty (30) days before any tariff increase or material change to terms, and obtain Commission approval where required before implementing tariff changes;
- Ensure that all advertising and promotional material is accurate, not misleading, and complies with the Nigerian Code of Advertising Practice and NCC requirements.
2.3 SMS and USSD Services — Consumer Protections
For messaging and USSD services delivered over the Company’s platform, the following binding rules apply:
- Sender ID Integrity: The Company shall register and use only approved Sender IDs in accordance with NCC and industry sender-ID registration requirements, and shall not permit spoofed, misleading or unregistered sender identities on its platform;
- Do-Not-Disturb (DND) Compliance: The Company shall honour the NCC DND framework (short code 2442) and shall not deliver promotional messages to lines with an active full-DND status; Corporate Subscribers shall be contractually bound to classify their traffic (transactional vs promotional) accurately;
- Opt-In / Opt-Out: Promotional messaging campaigns shall be delivered only to recipients who have opted in, and every promotional message shall include a functional, free opt-out mechanism which takes effect within 24 hours;
- Premium USSD/SMS Billing Transparency: Any USSD or SMS service that attracts a charge beyond standard network rates shall disclose the charge to the End-User within the session or message before the charge is incurred, with an option to cancel;
- Content Standards: The Company shall not knowingly transmit content that is unlawful, fraudulent, or deceptive, and shall suspend any Corporate Subscriber’s service found to be used for scam, phishing or unlawful lottery messaging, pending investigation;
- Delivery Integrity: The Company shall not artificially inflate, duplicate or misreport message delivery, and delivery receipts provided to Corporate Subscribers shall accurately reflect handset or network delivery status.
2.4 Service Activation and Provisioning (Corporate Subscribers)
| Service Commitment | Standard |
|---|---|
| Number provisioning after completed onboarding | Within 24 hours |
| SMS/USSD service activation after completed onboarding and MNO/aggregator approvals | Within 5 business days |
| IVR flow deployment (standard templates) | Within 3 business days |
| IVR flow deployment (custom design) | Per agreed project plan, not exceeding 15 business days |
| Service Agreement documentation | Provided before activation; written in plain language |
| Cooling-off period for new Corporate Subscribers | 7 days from contract signature (full refund of setup fees if no service used) |
2.5 Quality of Service Commitments
The Company commits to the following measurable service standards, consistent with the NCC Quality of Service framework:
| Metric | Commitment |
|---|---|
| Platform availability (annual, all services) | ≥ 99.95% end-to-end; ≥ 99.99% at the primary platform |
| Voice: average call setup time | ≤ 5 seconds |
| Voice: call completion rate (ASR) | ≥ 98% |
| Voice: quality (MOS) | ≥ 4.0 |
| IVR first-prompt latency | ≤ 200 milliseconds |
| SMS: transactional message delivery latency | ≥ 95% within 10 seconds; ≥ 99% within 60 seconds |
| USSD: session response time | ≤ 3 seconds per menu interaction |
| Fault restoration — service-affecting faults | ≤ 4 hours from report |
| Fault restoration — non-service-affecting faults | ≤ 24 hours from report |
| Planned maintenance notice to Corporate Subscribers | ≥ 5 business days, scheduled in low-traffic windows |
3. Billing and Charging
3.1 Billing Principles
- All charges shall be accurate, itemized, and based solely on tariffs disclosed in advance and, where applicable, approved by the Commission;
- Corporate Subscribers shall receive itemized monthly invoices showing rentals, usage charges (voice minutes, SMS units, USSD sessions), and any professional service fees, with supporting Call Detail Records and delivery logs available on the self-service portal;
- No charge shall be levied for services not requested, not provisioned, or not delivered; SMS units shall not be charged for messages rejected by the platform before submission to the network;
- Billing records shall be retained for a minimum of twelve (12) months and made available to the billed party on request, and CDRs/message logs retained in accordance with NCC retention requirements;
- For premium-rate services, the End-User’s charge is collected by the End-User’s own network operator through the aggregator settlement chain; the Company shall maintain reconciliation records sufficient to verify every premium charge attributed to its platform.
3.2 Billing Disputes
- A Corporate Subscriber or End-User may dispute any charge within six (6) months of the charge date;
- Disputed amounts shall not be subject to collection action, service suspension, or interest while the dispute is under investigation;
- The Company shall acknowledge a billing dispute within 24 hours and resolve it within ten (10) business days, providing a written explanation of the outcome;
- Where a charge is found to be incorrect, correction and refund/credit shall be effected in accordance with the Compensation Policy in Section 6;
- Unresolved disputes may be escalated to the Commission as described in Section 5.4.
4. Consumer Information and Data Protection
4.1 Protection of Consumer Information
- The Company shall collect only the personal information reasonably required to provide the service, and shall use it only for the purposes disclosed at collection;
- Consumer personal data — including phone numbers, message content transiting the platform, call recordings and USSD session data — shall be processed in accordance with the Nigeria Data Protection Act, 2023, the NDPR, and the NCC’s data protection requirements;
- Message content shall be processed solely for delivery, troubleshooting, anti-fraud and lawful-compliance purposes, and shall never be mined for marketing or disclosed to third parties;
- Call recordings shall be made only with appropriate disclosure, stored encrypted, access-controlled, and retained no longer than necessary;
- Consumer information shall not be sold, shared, or disclosed to third parties without consent, except as required by law or by lawful order of the Commission or a court;
- Consumers may request access to, correction of, or deletion of their personal data, subject to statutory retention obligations, by contacting the Company’s Data Protection Officer via the contacts in Section 8.
4.2 Unsolicited Communications
- The Company shall not use its platforms to originate unsolicited voice or messaging marketing, and shall contractually prohibit its Corporate Subscribers from using the Company’s services for unsolicited communications in breach of NCC direction, including the DND framework;
- Any consumer may report suspected unsolicited, spam or fraudulent traffic originating from the Company’s platform, which shall be investigated as a priority complaint under Section 5.
5. Complaint Handling Procedure
5.1 How to Complain
Consumers (both Corporate Subscribers and End-Users) may lodge complaints free of charge through any of the following channels:
| Channel | Details | Availability |
|---|---|---|
| Consumer Affairs Desk (voice) | Dedicated toll-free line: 0800-RUACH-CARE [number to be activated] | 24/7 |
| complaints@ruachnet.com | 24/7 (monitored during business hours) | |
| Web Portal | Complaint form at www.ruachnet.com/contact; Corporate Subscribers may also use the self-service portal ticketing system | 24/7 |
| Written / In Person | Consumer Affairs Desk, Ruach Networks Head Office, Abuja, FCT | Business hours, Mon–Fri 8:00–17:00 |
5.2 Complaint Handling Standards
| Stage | Commitment |
|---|---|
| Acknowledgement | Within 24 hours of receipt, with a unique complaint reference number |
| Update frequency | At least every 48 hours until resolution |
| Resolution — billing complaints | Within 10 business days |
| Resolution — service quality complaints | Within 7 business days |
| Resolution — all other complaints | Within 14 business days |
| Written closure report | Provided for every complaint, stating findings, action taken, and applicable compensation |
No fee shall be charged for making a complaint, and no consumer shall suffer any service detriment for having complained. Complaint records shall be retained for a minimum of twenty-four (24) months and statistical summaries reported to the Commission as required.
5.3 Priority Procedure — Fraud and Unsolicited-Traffic Complaints
Complaints in the following categories receive priority handling given their elevated consumer risk:
- Complaints of scam, phishing, or fraudulent SMS/USSD/voice traffic attributed to the Company’s platform shall be triaged within 4 business hours, with the implicated traffic source suspended pending investigation where the complaint is prima facie substantiated;
- DND-violation complaints (promotional messages delivered to DND-active lines) shall be investigated within 2 business days, with the offending campaign halted immediately upon confirmation;
- Where a Corporate Subscriber’s content, marketing or traffic is found to breach this Code, the Company shall (a) compensate affected End-Users per Section 6, (b) require immediate remediation by the Subscriber, and (c) suspend or terminate the Subscriber’s service for repeated or serious breaches;
- Confirmed fraud shall be reported to the Commission and, where appropriate, law-enforcement authorities within 48 hours.
5.4 Escalation to the Commission
If a consumer is dissatisfied with the outcome of the Company’s complaint process, or the Company fails to resolve a complaint within the timelines above, the consumer may refer the matter to the Nigerian Communications Commission:
- NCC Consumer Affairs Bureau — toll-free line 622;
- Online: consumer portal at www.ncc.gov.ng;
- In writing: Nigerian Communications Commission, Plot 423 Aguiyi Ironsi Street, Maitama, Abuja.
The Company shall cooperate fully with the Commission in the investigation and resolution of any escalated complaint, and shall implement any direction of the Commission arising therefrom.
6. Consumer Compensation and Refund Policy
This Section constitutes the Company’s Compensation Policy and forms an integral, binding part of this Code. It defines the circumstances in which consumers are entitled to compensation, the applicable remedies, and the timelines for payment. It applies across all licensed services of the Company.
6.1 General Principles
- Compensation under this Policy is provided as of right where the stated criteria are met — the consumer does not need to prove loss beyond the qualifying event;
- Payment of compensation under this Policy does not limit any additional rights the consumer may have at law or under Commission regulations;
- Compensation shall be paid or credited within ten (10) business days of the determination, and confirmed in writing;
- Where a qualifying event affects multiple consumers (e.g., a platform outage), compensation shall be applied proactively to all affected accounts without the need for individual claims.
6.2 Compensation Schedule — Corporate Subscribers (All Services)
| Qualifying Event | Remedy / Compensation |
|---|---|
| Service unavailability exceeding the SLA (cumulative downtime beyond 99.95% monthly availability) — any service | Service credit of 5% of the affected month’s recurring charges for each cumulative hour of excess downtime, capped at 100% of that month’s recurring charges |
| Failure to provision a number within 24 hours, or to activate an SMS/USSD service within 5 business days, of completed onboarding | Waiver of the one-time setup fee for the affected service |
| Failure to restore a service-affecting fault within 4 hours | Service credit of one day’s pro-rated recurring charge per additional 4-hour block, capped at 50% of the monthly recurring charge |
| SMS units charged for messages not submitted to the network due to platform failure | Re-credit of the affected units plus 5% of the affected volume |
| Incorrect billing (overcharge) — any service | Full refund or credit of the overcharged amount plus 10% of that amount, within 10 business days of determination |
| Charges for a service not requested or not delivered | Full reversal of the charge; no consumer action required beyond notification |
| Failure to give 30 days’ notice of a tariff increase | Increase not applied to the Subscriber until proper notice has run its course |
| Loss of a number or short code due to Company error (e.g., wrongful deactivation) | Immediate restoration; waiver of 1 month’s recurring charge for the affected service |
| Cooling-off cancellation within 7 days (no usage) | Full refund of all setup fees within 10 business days |
6.3 Compensation Schedule — End-Users
| Qualifying Event | Remedy / Compensation |
|---|---|
| 0900 call charged without the mandatory tariff pre-announcement | Full refund of the call charge (effected through the End-User’s network operator via the aggregator settlement chain) |
| Tariff charged exceeds the advertised/announced tariff — any premium service (voice, SMS or USSD) | Refund of the difference for all affected transactions, plus refund of the full charge for the complained-of transaction |
| Premium content not delivered after charging commenced | Full refund of the affected charge |
| Caller charged for a call that failed to connect (no answer/failed setup) | Full refund of any charge levied |
| Premium SMS/USSD charge incurred without prior in-session/in-message disclosure | Full refund of the affected charge |
| Promotional message delivered to a DND-active line | Formal apology; campaign halted; report available to the End-User and the Commission on request |
| Confirmed fraudulent or deceptive service on a Company-provisioned number or short code | Full refund of all charges attributable to the fraudulent service for the affected End-User(s); service suspended |
End-User refunds are processed through the settlement chain (End-User’s network operator ↔ aggregator ↔ the Company) and the Company shall initiate the refund instruction within five (5) business days of determination. Where the settlement chain cannot effect a refund to a specific End-User, the Company shall offer an equivalent direct remedy (e.g., airtime transfer or bank transfer) at the End-User’s election.
6.4 Exclusions
Compensation under this Policy does not apply to service interruptions or events caused by:
- Planned maintenance for which the required advance notice was given;
- Force majeure events (natural disaster, war, civil unrest, government action) beyond the Company’s reasonable control — provided that the Company shall still use best endeavours to restore service per its Disaster Recovery Plan;
- Failures within the End-User’s own network operator, or the Corporate Subscriber’s own equipment, applications or networks;
- Rejection or filtering of traffic by a Mobile Network Operator pursuant to that operator’s own policies or regulatory direction, where the Company has complied with all applicable submission requirements;
- Suspension of service lawfully effected for non-payment (after due notice) or for breach of the Service Agreement or of this Code.
No-Fault Restoration Commitment: Even where an exclusion applies, Ruach Networks remains committed to restoring service in accordance with its NCC-submitted Disaster Recovery Plan and to keeping affected consumers informed throughout.
7. Consumers with Disabilities and Special Needs
- The Company’s Consumer Affairs Desk shall provide priority handling for consumers with disabilities, including extended call-handling time and the option of written (email) communication throughout;
- IVR services designed by the Company shall include a low-complexity path to a human agent (“press 0”) at every menu level for Corporate Subscribers operating live-agent services;
- Tariff and service information shall be made available in accessible formats (large print, screen-reader-compatible electronic documents) on request, free of charge;
- The Company shall ensure that elderly consumers and consumers with limited literacy are not disadvantaged, including through the availability of service information in major Nigerian languages (English, Hausa, Yoruba, Igbo) on request.
8. Contact Information
| Function | Contact |
|---|---|
| Consumer Affairs Desk (complaints & enquiries) | Toll-free 0800-RUACH-NG (to be activated) | complaints@ruachnet.com |
| Billing enquiries (Corporate Subscribers) | billing@ruachnet.com | Self-service portal ticketing |
| Data Protection Officer | dpo@ruachnet.com |
| Head of Regulatory & Compliance | regulatory@ruachnet.com |
| Head Office | 50 Ebitu Ukiwe Street, Jabi, Abuja |
| Website | www.ruachnet.com |
| NCC Consumer Affairs Bureau (escalation) | Toll-free 622 | www.ncc.gov.ng |
9. Governance, Publication and Review of this Code
- This Code shall be published on the Company website, displayed at the Company’s offices, and provided free of charge to any consumer on request;
- All customer-facing and technical staff shall be trained on this Code before assuming their roles, with annual refresher training;
- Compliance with this Code shall be monitored by the Head of Regulatory & Compliance, who shall report quarterly to the Managing Director and maintain records available to the Commission;
- This Code shall be reviewed annually, and whenever the Commission amends the General Consumer Code of Practice or issues relevant new regulations; material amendments shall be submitted to the Commission for approval before taking effect;
- As the Company acquires additional licenses or launches additional licensed services, such services shall automatically fall within the scope of this Code without the need for a separate code, subject to any service-specific provisions the Commission may require;
- Nothing in this Code limits or removes any right conferred on consumers by the Nigerian Communications Act, 2003, Commission regulations, or any other applicable law. In the event of conflict, the stricter consumer protection prevails.
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