The WhatsApp Business API, ready to send.
Reach customers where they already chat. Send approved templates, hold two-way conversations and fall back to SMS automatically, all through one API.
Ruach Store
Business account
Everything you need to run WhatsApp at scale
One account for templates, conversations, delivery events and billing, built on the same platform as your SMS.
Template messages
Send pre-approved templates for alerts, order updates and one-time codes, with variables filled in per customer.
Messaging API
A REST API and webhooks to send messages and receive delivery events and replies inside your own product.
Two-way conversations
Let customers reply, and automate common answers with chat flows before a person steps in.
Automatic SMS fallback
If a message cannot be delivered on WhatsApp, the same request continues over SMS without extra code.
Naira billing, pay per message
No monthly platform fee. You pay for the messages you send, billed in Naira.
Guided onboarding
Share your business and Meta details once. We verify your business and register your sender number and display name.
From sign-up to first message in four steps
Onboarding is a single form. We handle the Meta verification and sender registration with you.
Share your details
Complete the onboarding form with your business, sender and Meta account information.
We verify and connect
We verify your business and connect your WhatsApp Business Account.
Register your sender
Your sender number and display name are registered and approved.
Send through the API
Create templates, send messages and receive events by webhook.
delivery_update
Utility · English
Hi {{1}}, your order {{2}} is ready for delivery {{3}}.
Reach customers first, with approved templates
WhatsApp requires approved templates to start a conversation. Define yours once, fill in the variables per customer, and send at scale.
- Utility, authentication and marketing templates
- Variables for names, orders and times
- Quick-reply buttons
- Approval status in one place
Webhook events
POST /your-endpoint
Follow every message from send to reply
Status events and customer replies reach your application as webhooks, so your product can update an order, close a ticket or answer back.
- Sent, delivered and read events
- Inbound replies as webhooks
- Consistent message IDs
- Works with your existing stack
Delivery sequence
One request, two channels
Sending…
SMS fallback
Standing by
Never leave an important message undelivered
Not every customer is on WhatsApp, and not every message gets through. Fallback sends the same message over SMS automatically.
- WhatsApp first, SMS second
- No extra integration
- Delivery status for both channels
- Pair with Flash Call for verification
A WhatsApp provider that is also your carrier
Messaging, numbers and voice on one licensed platform, so your channels work together.
Official Meta Tech Provider
Ruach is an official Meta Tech Provider and a licensed Nigerian carrier, so your WhatsApp traffic sits on a regulated, accountable platform.
Simple, local billing
No monthly platform fee. Pay per message, billed in Naira, with pricing you can check before you send.
SMS when WhatsApp cannot reach
Automatic fallback keeps important messages moving to customers who are not reachable on WhatsApp.
WhatsApp is one channel of many
Combine it with SMS, verification and numbers, all from one account.
Learn more
Plain-language guides that explain how this works.
Common questions about WhatsApp
It is the interface businesses use to send and receive WhatsApp messages from their own systems, at scale and with automation. Unlike the WhatsApp Business app, it is built for software integrations, teams and high volumes.
Infrastructure you can rely on
Powering communication for regulated, high-volume sectors
1B+
Minutes/messages routed annually
99.99%
Platform uptime SLA
30+ / 100+
Direct interconnects / countries covered
<2s
Median OTP delivery
Build on Africa’s telecom backbone
Launch messaging, voice, and USSD services nationwide with a single integration.
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