SMS compliance in Taiwan
The rules that apply to business SMS sent to numbers in Taiwan, with the source for each.
Quiet hours
No statutory quiet hours identified; send promotional SMS 08:00-20:00 local time (industry best practice). Transactional/OTP 24/7.
Source: Industry practice – no official text found
Consent
Prior opt-in consent required for promotional SMS under Personal Data Protection Act; transactional/OTP allowed within an existing service relationship.
Source: Personal Data Protection Act
Opt-out
Promotional SMS must offer a free, simple opt-out (e.g., reply STOP); honour requests promptly and suppress opted-out numbers.
Source: Operator/aggregator policy (best practice)
Prohibited content
Blocked: phishing/fraud, illegal or unlicensed gambling, adult content, hate/political content (most operators), counterfeit/illegal goods, unlicensed financial offers; URL shorteners often blocked.
Source: Operator content policies / national advertising law
Data protection law
Personal Data Protection Act. Supervisory authority: PDPC (preparatory office) / sector regulators.
Source: Personal Data Protection Act
Sender ID rule
Alphanumeric SIDs generally not supported; messages delivered from short/long numeric codes.
Source: Operator rules (see SenderID sheet)
Other
Classify traffic as promotional or transactional; OTP/transactional must not contain marketing content; use local language or Unicode where required.
Source: Industry practice
This summary is guidance, not legal advice. Last verified 23 October 2026.