SMS compliance in Peru

The rules that apply to business SMS sent to numbers in Peru, with the source for each.

Quiet hours

Commercial SMS restricted; recommended Mon-Fri 08:00-20:00.

Source: Consumer Code / Indecopi guidance

Consent

Commercial SMS only with prior, express consent (Consumer Code art.58, amended); 'Gracias No Insista' list.

Source: Law 29733 + Regulation DS 016-2024-JUS

Opt-out

Gracias No Insista' registry (Indecopi); free opt-out.

Source: Law 29733 + Regulation DS 016-2024-JUS / regulator rules

Prohibited content

Blocked: phishing/fraud, illegal or unlicensed gambling, adult content, hate/political content (most operators), counterfeit/illegal goods, unlicensed financial offers; URL shorteners often blocked.

Source: Operator content policies / national advertising law

Data protection law

Law 29733 + Regulation DS 016-2024-JUS. Supervisory authority: ANPD (MINJUS).

Source: Law 29733 + Regulation DS 016-2024-JUS

Sender ID rule

Alphanumeric SIDs generally not supported; messages delivered from short/long numeric codes.

Source: Operator rules (see SenderID sheet)

Other

Classify traffic as promotional or transactional; OTP/transactional must not contain marketing content; use local language or Unicode where required.

Source: Industry practice

This summary is guidance, not legal advice. Last verified 23 October 2026.