SMS compliance in Kuwait

The rules that apply to business SMS sent to numbers in Kuwait, with the source for each.

Quiet hours

Promotional SMS recommended 09:00-21:00.

Source: Operator practice

Consent

Prior opt-in consent required for promotional SMS under CITRA Data Privacy Protection Regulation (Resolution 26/2024); transactional/OTP allowed within an existing service relationship.

Source: CITRA Data Privacy Protection Regulation (Resolution 26/2024)

Opt-out

Promotional SMS must offer a free, simple opt-out (e.g., reply STOP); honour requests promptly and suppress opted-out numbers.

Source: Operator/aggregator policy (best practice)

Prohibited content

Blocked: gambling/betting, alcohol, adult/dating, political and religious content, content offensive to public morals or Islam, phishing/fraud, unlicensed financial/crypto offers, URL shorteners.

Source: Operator content policies / national advertising law

Data protection law

CITRA Data Privacy Protection Regulation (Resolution 26/2024). Supervisory authority: CITRA.

Source: CITRA Data Privacy Protection Regulation (Resolution 26/2024)

Sender ID rule

Pre-registration with Zain, Ooredoo and stc via NOCs.

Source: Operator/regulator registration rules

Other

Classify traffic as promotional or transactional; OTP/transactional must not contain marketing content; use local language or Unicode where required.

Source: Industry practice

This summary is guidance, not legal advice. Last verified 23 October 2026.