SMS compliance in Kazakhstan

Notification/advertising SMS not delivered 21:00-09:00 (operator curfew).

Source: Operator rules (LINK Mobility KZ guideline)

Advertising SMS only with prior consent of the subscriber (Law on Advertising / Law on Communications).

Source: Law 94-V of 2013 on personal data and their protection

Promotional SMS must offer a free, simple opt-out (e.g., reply STOP); honour requests promptly and suppress opted-out numbers.

Source: Operator/aggregator policy (best practice)

Blocked: phishing/fraud, illegal or unlicensed gambling, adult content, hate/political content (most operators), counterfeit/illegal goods, unlicensed financial offers; URL shorteners often blocked.

Source: Operator content policies / national advertising law

Law 94-V of 2013 on personal data and their protection. Supervisory authority: MAIDD.

Source: Law 94-V of 2013 on personal data and their protection

Alphanumeric SID (max 11 chars) supported; pre-registration required on some or all networks; generic SIDs (INFO, SMS, ALERT) blocked. See SenderID sheet.

Source: Operator rules (see SenderID sheet)

Classify traffic as promotional or transactional; OTP/transactional must not contain marketing content; use local language or Unicode where required.

Source: Industry practice