SMS compliance in Israel

No statutory quiet hours identified; send promotional SMS 08:00-20:00 local time (industry best practice). Transactional/OTP 24/7.

Source: Industry practice – no official text found

Prior opt-in consent required for promotional SMS under Protection of Privacy Law 1981 (Amendment 13, in force Aug 2025); transactional/OTP allowed within an existing service relationship.

Source: Protection of Privacy Law 1981 (Amendment 13, in force Aug 2025)

Promotional SMS must offer a free, simple opt-out (e.g., reply STOP); honour requests promptly and suppress opted-out numbers.

Source: Operator/aggregator policy (best practice)

Blocked: phishing/fraud, illegal or unlicensed gambling, adult content, hate/political content (most operators), counterfeit/illegal goods, unlicensed financial offers; URL shorteners often blocked.

Source: Operator content policies / national advertising law

Protection of Privacy Law 1981 (Amendment 13, in force Aug 2025). Supervisory authority: Privacy Protection Authority.

Source: Protection of Privacy Law 1981 (Amendment 13, in force Aug 2025)

Alphanumeric SID (max 11 chars) supported; pre-registration required on some or all networks; generic SIDs (INFO, SMS, ALERT) blocked. See SenderID sheet.

Source: Operator rules (see SenderID sheet)

Classify traffic as promotional or transactional; OTP/transactional must not contain marketing content; use local language or Unicode where required.

Source: Industry practice