SMS compliance in Indonesia

The rules that apply to business SMS sent to numbers in Indonesia, with the source for each.

Quiet hours

Promotional SMS recommended 08:00-20:00; operators may hold night traffic.

Source: Operator practice

Consent

Consent required (PDP Law); opt-in proof (sign-up screenshots) requested at sender registration.

Source: Law 27 of 2022 on Personal Data Protection

Opt-out

Promotional SMS must offer a free, simple opt-out (e.g., reply STOP); honour requests promptly and suppress opted-out numbers.

Source: Operator/aggregator policy (best practice)

Prohibited content

Blocked: gambling/betting, alcohol, adult/dating, political and religious content, content offensive to public morals or Islam, phishing/fraud, unlicensed financial/crypto offers, URL shorteners.

Source: Operator content policies / national advertising law

Data protection law

Law 27 of 2022 on Personal Data Protection. Supervisory authority: Komdigi (PDP agency to be formed).

Source: Law 27 of 2022 on Personal Data Protection

Sender ID rule

Alphanumeric SID pre-registration with each operator; unregistered traffic blocked or overwritten.

Source: Operator/regulator registration rules

Other

Unregistered SIDs blocked on Telkomsel, XL and Smart since Sep 2024; minimum traffic to keep SID active.

Source: Regulator/operator rules

This summary is guidance, not legal advice. Last verified 23 October 2026.