SMS compliance in Egypt

The rules that apply to business SMS sent to numbers in Egypt, with the source for each.

Quiet hours

Promotional SMS recommended 09:00-21:00; operator-enforced windows.

Source: NTRA / operator practice

Consent

Prior consent required for marketing SMS (PDPL art.17).

Source: Law 151 of 2020 (Personal Data Protection Law)

Opt-out

Promotional SMS must offer a free, simple opt-out (e.g., reply STOP); honour requests promptly and suppress opted-out numbers.

Source: Operator/aggregator policy (best practice)

Prohibited content

Blocked: gambling/betting, alcohol, adult/dating, political and religious content, content offensive to public morals or Islam, phishing/fraud, unlicensed financial/crypto offers, URL shorteners.

Source: Operator content policies / national advertising law

Data protection law

Law 151 of 2020 (Personal Data Protection Law). Supervisory authority: Personal Data Protection Center.

Source: Law 151 of 2020 (Personal Data Protection Law)

Sender ID rule

Local SIDs registration mandatory; generic SIDs prohibited; no special characters; 'SMS' word rejected; max 11 chars.

Source: Operator/regulator registration rules

Other

Reselling of local SMS prohibited; direct MSA with local provider required.

Source: Regulator/operator rules

This summary is guidance, not legal advice. Last verified 23 October 2026.