SMS compliance in Armenia

The rules that apply to business SMS sent to numbers in Armenia, with the source for each.

Quiet hours

Mon-Fri no SMS 21:00-09:00; Sat only 12:00-18:00; no Sunday sending (marketing). Transactional anytime.

Source: Operator rules

Consent

Prior opt-in consent required for promotional SMS under Law on Protection of Personal Data 2015; transactional/OTP allowed within an existing service relationship.

Source: Law on Protection of Personal Data 2015

Opt-out

Promotional SMS must offer a free, simple opt-out (e.g., reply STOP); honour requests promptly and suppress opted-out numbers.

Source: Operator/aggregator policy (best practice)

Prohibited content

Blocked: phishing/fraud, illegal or unlicensed gambling, adult content, hate/political content (most operators), counterfeit/illegal goods, unlicensed financial offers; URL shorteners often blocked.

Source: Operator content policies / national advertising law

Data protection law

Law on Protection of Personal Data 2015. Supervisory authority: Personal Data Protection Agency.

Source: Law on Protection of Personal Data 2015

Sender ID rule

Alphanumeric SID (max 11 chars) supported; pre-registration required on some or all networks; generic SIDs (INFO, SMS, ALERT) blocked. See SenderID sheet.

Source: Operator rules (see SenderID sheet)

Other

Classify traffic as promotional or transactional; OTP/transactional must not contain marketing content; use local language or Unicode where required.

Source: Industry practice

This summary is guidance, not legal advice. Last verified 23 October 2026.